Giving Tuesday is Nov. 28 - less than two weeks away. This day has garnered a lot of national attention over the years, and many nonprofits and charities across the country plan their campaigns for months and are now gearing up for their hallmark end-of-year giving campaign.
If you've already been planning for Giving Tuesday, you've probably implemented these steps. But if you're like many local organizations that may be just starting to think about Giving Tuesday and end-of-year fundraising, these tips may be just what you need to inspire your success.
1. Set a Goal. If you've got a goal, you're more likely to reach for it. Don't be overly ambitious if this is your first Giving Tuesday or you're coming late to the party. Do look at your budget and annual giving plan - is there a number that would get you closer to your annual goal?
2. Don't reinvent the wheel. Use the Giving Tuesday resources already avaiable online. Visit #GivingTuesday.org, which is chock-full of resources, results from previous years, case studies, and more. Their toolkit has ideas, logos and branding materials, videos, and more. They also regularly update their blog with examples from other organizations that participated in #GivingTuesday, general announcements, and best practices.
3. Start promoting today and ride the momentum. Whether you start planning for Giving Tuesday in March or November, you need to let your community know as soon as possible, especially if you've only got two weeks to generate some buzz. Pre-write your next 14 days of communication, including social media posts, blog articles, emails, mission-moment stories, and phone call scripts. Ask your families to join the campaign and share your information with their friends and family. Be creative - this is a great time to try out new and different fundraising strategies and platforms.
4. Make it Personal. Especially at this late stage, you need to get personal with your greatest mission enthusiasts. This is a time to check in with your donors, wish them an early "Happy Holidays," and show them how their existing support is serving your mission - be specific. Send a personal email or hand-written note; a phone call is even better for showing top tier donors their value. Your message should include a nugget about participating in Giving Tuesday and how Giving Tuesday donations will support the individuals with Down syndrome in your community.
When it comes to the holiday season, kick off this end-of-year giving push with a knock-out Giving Tuesday and you'll be making your New Year's toasts to fundraising success.