Down Syndrome Awareness on Aisle 5

Sun, May 01, 2011 9:31 AM | Anonymous member (Administrator)

The Down Syndrome Association of San Antonio found a great awareness tool at an unlikely location:  the local supermarket.  DSASA partnered with H-E-B supermarkets to produce special recyclable bags for customers.  The bags featured the artwork of Natalia Diaz, a10 year old with Down syndrome, and went on sale in March.  H-E-B donates 10% of the profits from the sale of the bags ($1.50 each) to DSASA.  Natalia, who has Down syndrome, submitted her artwork to a contest held by the DSASA that asked those with Down syndrome to submit a drawing with a Texas, Spring or Fiesta theme. From 35 entries, Natalia's drawing was chosen as the clear winner.


"These bags sold out in a week," said Terri Mauldin, DSASA Executive Director.  "The good news is they are going to produce 50,000 more (it was 20,000 the first time) and sell them during the month of October for Down Syndrome Awareness Month."  DSASA is currently planning to hold another coloring contest for a new design which will be featured on bags to be sold next spring.  The goal is to roll out the new bags on March 21st, World Down Syndrome Day.

I want to tell you what WONDERFUL time I had at the conference. I learned so much and came away with lots of ideas for our organization. -Barb Waddle, The Upside of Downs of Northeast Ohio


Down Syndrome Affiliates in Action started as a conference bringing together outstanding leadership from Down syndrome organizations around the country. Learn More

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