By Deanna Tharpe, DSAIA Executive Director
What a great holiday! I realize many of you have packed it in for the year, spending time with your family and putting everything on “auto-pilot” through the 1st. Although it sounds like a great plan, you may be allowing funding to slip through the cracks. Did you know that donors are looking for last-minute donation opportunities for 2011? Tax deductions are a big part of this. What else could be responsible for Network for Good processing 10% of annual donations in the last two days of the year with a significant spike between Noon and 7pm on December 31st?
Here are some simple year-end fundraising tips... you just need:
•· A good email list
•· A good email program
•· Donation button capability on your website
Update your website with Holiday News! Post pictures from holiday celebrations (featuring your members with Down syndrome) on your site! Provide an update on needs you hope to fill in 2012 on your website. Make it short and concise because your reader’s attention is short as well. Think Bullet Points! Put that featured holiday message on the homepage – not buried somewhere several clicks away. Remember that short attention span?
Did you know that online giving grew 14% last year despite a difficult economy? Is your ‘Donate Now’ button (remember, you are supposed to have one?) hidden or too small? Have your webmaster correct that today! Remember, make it easy to donate!
Use FaceBook for more than Words with Friends. Write some FaceBook updates with pictures today but schedule them to post throughout this week. It’ll be good to show up on your fans NewsFeeds all week – when they are playing around on FaceBook (probably on Words with Friends). Use Hootsuite or TweetDeck to help you schedule them NOW for posting LATER.
Send a brief (BRIEF) email to everyone before New Year’s Eve with a reminder that there is still time to make their 2011 donation – and it’s the last chance to get a tax donation this year. Reinforce your key message of what you want to accomplish in 2012 using the bullet points you developed for your website earlier. Have the ‘Donate Now’ button prominent in your email communication. (Don’t make them go to your website to donate….you have to make it EASY!!!)
And after you have done a great job strengthening your year-end fundraising, be sure and view some of the great archived webinars in the DSAIA Repository including:
Creative Fundraising Strategies for 2011(still great ideas for 2012!)
Grant Writing for Dummies (a 6-week video course to get you started!)
Happy Fundraising and Happy Holidays from DSAIA!!!
Note: DSAIA webinars are available to members only. If you are part of a member group and do not have access to our Members Only section, please contact your organization's staff/board president to remedy that. If you are not a member of DSAIA and would like to find out more, contact us today!