Webinar Level: 201*
According to the Fundraising Effectiveness Report, fewer than 2 of 10 new, first-time donors renew their support of nonprofits and barely 6 of 10 repeat donors are retained. This crisis of donor retention threatens nonprofits in ways that a generation ago were unimaginable.
This webinar will provide you and your organization with strategies to solve the donor retention malaise through a disciplined program to encourage monthly donors who become the key to sustaining your enterprise. You will learn:
- What is Monthly Giving and Why it Matters
- How to Organize for Monthly Giving Success
- Getting Board and Staff Buy-in--Managing Expectations
- The Infrastructure You will Require to Launch Your Program
- A Step-by-Strep Plan to Ask for Monthly Gifts
- Keeping Your Monthly Donors and Growing Your Program
About your presenter:
David A. Mersky is the Founder and Managing Director of Mersky, Jaffe & Associates, a firm specializing in financial and human resource development solutions for nonprofits worldwide. Founded in 1992, Mersky, Jaffe & Associates has served cultural organizations, educational institutions, medical and health related enterprises, advocacy and social service organizations, and Jewish communal enterprises on a local, regional, national and international basis.
Now a successful consultant to nonprofits and family-controlled enterprises, David is also a faculty member in the Graduate School at Brandeis University where he is director of fundraising management at The Hornstein Program in Jewish Professional Leadership. Additionally, he served as Director of Education and Professional Development of the Institute for Jewish Philanthropy and Leadership. Formerly an adjunct professor in the Simmons College Graduate Program in Communications Management, where he taught strategic marketing planning, Mersky has been a member of the faculty of the Institute for Charitable Giving and a contributing writer to a number of publications, notably the New England Nonprofit Quarterly where he wrote a regular column on major gifts as “The Artful Solicitor.”
Mersky is the lead author of two books, Successful Synagogue Fundraising Today: Overcoming the Fear of Asking for Money, and How You can Engage New Board Members: Strengthening Your Nonprofit Organization.
During his forty-five-year career, he has trained thousands of professionals and volunteers who have raised hundreds of millions of dollars. In private business, he has counseled management on issues ranging from strategic marketing planning to sales force training and development. He advises families on the creative use of philanthropy for business and estate planning as well as transmitting enduring values from one generation to the next.
*201=Intermediate webinar with some knowledge of the topic or experience needed.
**This webinar's recording will be placed in the DSAIA Library within 6 months of its original broadcast. If you wish to watch the webinar LIVE (in order to participate in the Q&A session with the presenter) then you should register for the LIVE option. If you wish to watch the webinar recording within a few days of its broadcast (but without the benefit of the personal Q&A) then choose the recording option.