How much money do you get a year with mailings? Would you like to double or even triple that? How can you write a more effective appeal letter? This webinar will show you how to make your mailing plan, segment your mailing list into different types of donors, get deals on your mailing costs, write your fabulous appeal letter, and do impeccable followup to raise tons of money in the mail!
According to the 2011 DonorCentrics Internet and Multichannel Giving Benchmarking Report, direct mail giving is still the overwhelming majority of fundraising revenue. However, It has become increasingly common for new donors to give their first gift online. The study also shows that online-acquired donors have much higher cumulative value over the long term than traditional mail-acquired donors. AND, every year, large proportions of online-acquired donors switch from online giving to offline sources – primarily to direct mail. In this webinar, we will talk about how online and offline appeals differ and how you can make the most effective approach to turn your online donors into annual givers, over and over again.
During this 90 minute webinar, in an easy-to-follow process, Mazarine Treyz (Wild Woman Fundraising) will cover the essential steps you can follow to take your appeals from a 1% return to a 10% return or more.
Step-By-Step Live Demonstration:
During this webinar, we will learn the elements of a successful appeal letter. We’ll check out how to write it, how to merge it, how to send it efficiently, how to research potential major donors, how to segment donors for a bigger return, and more.
Get Your Questions Answered:
In order to effectively answer the questions of the participants, we limit the number of participants in this interactive webinar. There is also a question-and-answer session at the end of the webinar.
The following bonus materials are included with this webinar:
Want to watch but not sure your schedule will allow? Register and receive the recording to watch for up to 7 days!
I continue to be impressed with the depth of the board/professional workshops offered.
Down Syndrome Affiliates in Action started as a conference bringing together outstanding leadership from Down syndrome organizations around the country. Learn More
Down Syndrome Affiliates in ActionPO Box 7192
Missoula, Montana 59802
Call or email anytime!
© Copyright Down Syndrome Affiliates in Action 2020. All Rights Reserved.